AUTOMATTIC POCKET CASTS NPR DRIVER
speaker as driver of choice is confirmed as the strongest (52%), but the relative weight of speakers continues to grow (30%). 25% of total podcast users) and suggestions from the app they use (25% vs. Looking ahead, it is interesting to note that GEN Z (16-25 years old) is more easily pushed to listen to podcasts through social word of mouth (32% vs.
The approach to podcasts remains mainly “pull”, with the user who decides to listen after searching the internet for a topic that interested him (34%). One figure that we have begun to monitor is that of the platforms used to listen to podcasts, the Digital Audio Survey in 2021 highlights that Spotify is the most used platform followed by YouTube. Listening to podcasts takes place while other activities are carried out at the same time (80%), with a trend to be monitored in the future. The substantial stability in the penetration of the target seems to indicate that further significant growth processes require an “education” on action on the audience, to socialize the general population to this format and allow the user to foreshadow the many possible ways of access and opportunities for the smartphone is further strengthened as the most used device for listening to podcasts (79%), the computer (43%) remains in second place, but in decline, as well as tablets (26%). Even if their “early adopter” connotation (the first to adopt new technologies, preference for premium products) slightly attenuates with the evolution of the registry, podcast users confirm themselves as more responsible and receptive consumers than the average.
AUTOMATTIC POCKET CASTS NPR PROFESSIONAL
The format remains remarkably young (44% under 35), but in 2021 the adult, graduated (27%) and professional (13%) targets to grow. Last year (in 2020 podcast had seen a leap of 4 percentage points, going from 26% to 30%): a proof of the fact that the diffusion of the format is a stable and non-transitory result of the digitization process that took place in the pandemic context. The data monitored by the survey, listening to podcasts last month, reaches 31% in 2021 among 16-60 year old (about 9.3 million people), with a slight growth but which consolidates the positive trend recorded. Ipsos Digital Audio Survey continues to embrace all the different varieties of Digital Audio, but again this year the focus remains on podcasts: a format that continues to generate great interest, but which risks being overshadowed by unclear definitions and confused measurements. The survey was launched by Ipsos in 2019 with the explicit intention of allowing the market to have a solid point of view on users’ models and use logic in a specific territory of the media & entertainment universe such as Digital Audio. “Kristin’s experience and expertise will enable us to meaningfully increase awareness of the world-class data and insights that Veritonic provides, ensuring that every brand and agency has the resources they need to effectively and seamlessly harness the power of audio.” Italy – Ipsos Presents Results of Third Edition of “Ipsos Digital Audio Survey” “As audio consumption continues to grow exponentially, the demand for sophisticated, real-time analytics has never been higher,” said Scott Simonelli, CEO and Founder of Veritonic. Her appointment coincides with Veritonic’s recent hiring of longtime audio and advertising executive Korri Kolesa as its Chief Revenue Officer. “I am excited to be joining this innovative team, and look forward to further elevating the awareness, value and utility of the platform and the insights it provides.”Ĭharron spent the last ten years at Triton Digital (acquired by iHeartMedia in February), with previous roles at Marvel Entertainment and Sony Network Entertainment. “Veritonic’s analytics have become the indispensable barometer for brands and agencies to measure the intelligence and efficacy of audio advertising,” said Charron. Charron, a ten-year veteran of the global audio technology and services company Triton Digital, will lead Veritonic’s marketing efforts, furthering its growth and position as the industry’s preeminent, end-to-end analytics solution for audio adversing. Veritonic, the leading audio analytics platform, announced the appointment of Kristin Charron as Vice President, Marketing.
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